… We want to, but we can’t. HOWEVER we are looking for college reps for The Rage! We’re looking to spread our brand and vision, as well as our upcoming Tailgate Collection to the collegiate world! If you have great style, know the current trends, are outgoing, love being involved, and would represent The Rage in an all-around admirable way…we want you!

Representatives will be required to:

  • Remain a member of the program from the first game-day until the last.
  • Reps will not be required to attend away games, but that would be an awesome bonus!
  • Pass out The Rage koozies.
  • Coordinate and manage a game-day raffle.
  • Inform people of both our store location, social media outlets, and any new milestones in The Rage world.
  • Communicate with our team to make this experience as effective and fun as it can be!
  • Participate in a Snapchat takeover one weekend during the football season.
  • Take fun, “Rage-appropriate”photos to be used for social media, the online store, and/or marketing tools!

Each representative will get:

  • A free t-shirt from our new tailgating line to wear as a rep on game-days
  • A swag bag
  • 20% off at The Rage, and Revv throughout your school’s football season
  • Koozies to pass out
  • The chance to win the ultimate brand rep prize — a $500 shopping spree at The Rage! WOO!

If you think you would be a great fit and are interested in being one of our college reps, please email our Representative Team at Kelsey@shoptherage.com. Your email should include a brief bio about you and your style, what school you attend, name, age, hobbies, and social media handles. Please also include why you love The Rage and want to be a representative for us!

We are so excited to add college representatives to The Rage team and can’t wait to hear from you!

Laci, Ally, Lori, Gabi, Krystal, Kelsey and the whole Rage gang




Amongst our new arrivals one brand stood out from the rest. They were trendy, and classic, comfortable and cozy. Lumière was that brand! Established in 2010 Lumière Fashion stole our hearts right off the bat. The Timing Inc. established the sister company as a way to “provide high-quality hand-knit sweaters, trend worthy cable knits, and eye-catching prints to the young contemporary consumer”. The Rage and Lumière share a common demographic of fun, sophisticated women, which is why it probably meshes so well with the style we currently encompass. With its classic esthetic and lovable price-point, the brand is a universal crowd pleaser. Now that fall is on the way, our inventory has been restocked with many of Lumière’s light weight sweaters, shirt-dresses, and plaid! Like The Rage this brand spotlight has highlighted a company who takes pride in the details of their work and it vividly shows through in their designs, creation, and marketing of their pieces!

Here are some of our newest arrivals for y’all to check out:blog plaidblog denim

  • Grey Sweater| $
  • Chambray Shirt-Dress| $
  • Black + White Stripe Collared Lace-Up Shirt| $
  • Black + White Stripe Lace-Up Shirt| $
  • Red + Black Plaid Lace-Up Dress| $
  • Navy, Red, + Cream Shirt-Dress| $
  • Navy Blue + White Plaid Shirt| $
  • Black Booties| COMING SOON!

Brunch is OUT! : the new meal that will take over your life


Kidding!! … Brunch is the best meal of the week and NOTHING will ever replace it. Laci has lived in Nashville for quite some time now and she has officially mastered the brunch game! On a Sunday afternoon in Nashville pretty much the entire city population can be found sipping mimosas … or in church. It is the only meal where it is acceptable to serve both cheeseburgers and waffles. It is also the only meal for which it is acceptable to arrive in both a tea length dress-hair curled, or sweat pants and a tee (but preferably somewhere in the middle).

 Here are Laci’s favorite brunch spots in Nash and the meals you MUST try:

1. Tavern – (@tavernnashville)

The Drink: The Sangria
The Meal: Red Velvet Waffles, The Singapore Stirfry, or The Egg-White Scrambletavern

2. Sant Añejo [pronounced san ann e ho} – (@saintanejo)

The Drink: Bloody Mary
The Meal: Breakfast Burritosaint anejo

3. The Southern – (no instagram)

The Drink: Mimosa
The Meal: Steak & Biscuit Benedict sothern

Honorable Mentions: The Row, Urban Grub

In the slightly altered words of Julia Child – “The only time to eat diet food is while you’re waiting for the steak [and eggs] to cook [or the donuts to fry].”

Join Our Support Group: Getting Graphic


At The Rage we are clearly certifiably insane when it comes to our graphic-tees. From donuts, to cats, to being on fleek, we don’t really care what it says, we will wear it. The graphic-tee is basically the best invention since DVR. Not only can you sleep in a tee, but you can also wake up and wear it to brunch, school, or a night out on the town. Graphic-tees will fit any and every style. They tell a lot about you as a person; for instance your hobbies like “I ❤ Swimming” and “Wine”, or your favorite foods like “(picture of cookie)” and “I Love Tacos”.  Basically if there is rehab for fashion please give us their number because we need it!

Here is an ode to graphic tees and some inspo from our our favorite celebs:

Laci teeeestshirtd

Celeb How-tos: from edgy rocker – country singer queen


If you are ever having overwhelming thoughts of graphic-tee-buying, please consult a certified stylist online @ Shoptherage.com or in store at The Rage store front in AK.

Alert: Kim K wants to be Laci

We understand that our girl Laci is the bomb, and is a trendsetter here at The Rage, but what we didn’t realize was how bad Kim Kardashian-West is trying to be her. After doing some research we realized this copy-cat behavior has been an ongoing event! Kim’s try-hard behavior began by copying Laci’s style which we can’t blame her for, but when she recently copied the long bob…. THAT JUST WENT TOO FAR. Mrs. Kardashian-West, you have crossed a major line.

Here are some of the major ways Kim K has proved she is attempting to steal Laci’s identity:

  1. THE HAIR. We have no words. hair
  2. Simple style decisions like leather and their favorite go-to everyday item, an army green ensemble. green shirt
  3. Laci has a cat, so Kim got a cat.cats
  4. Laci owns fashion boutiques, so of course so does Kim!store
  5. They are both featured girls in music videos.
    music video(music video for Tennessee Neon by Bryan Kent – @bryankentmusic)
  6. They both enjoy snorkeling! (we did not verify that Kim actually enjoyed it but we can assume)snorkel
  7. Laci founded The Nash Collection, Kim wears a lot of baseball hats (contact us girl, we can hook you uphats
(insta: @TheNashCollction)

Good luck trying to steal our girl’s thunder Kim! I guess there are some things in life even YOU and hubby can’t buy.


(p.s IMPORTANT NOTE: their claims to fame are NOT similar)

Photo cred for the Kim K photos = Google

Release Your Inner Beast

There are so many new trends for this upcoming fall season, and we are loving them all! However, our favorite has to be the resurrection of LEOPARD PRINT! Animal prints being designated for a throwback eighties outfits or a Paul Frank backpacks are a thing of the past. This season top designers including Givenchy, Prada, and Moschino are all showcasing leopard print amongst their high-fashion designs.

Here at The Rage, we want to keep you on trend this fall and give you some helpful hints about how to make each fashion movement your own! Here are some of our favorite pieces from The Rage styled uniquely to fit any variety of your personal style tastes.


(From our instagram @TheRageBoutique )

For the Edgy Girl: We suggest pairing a “Leopard Luxe Blouse” with some distressed cutoffs or jeans. This will give you some grunge inspired edge to combine with a classic pattern. As well, throw on some cool “Sutton” peep toe heels that will keep your feet covered enough in the chilly months to come but are still spring/summer friendly. Add some sunnies to block out the haters and your outfit will be made!


For the Girly Girl: For you lovely ladies we have the cutest light blue leopard print Orlando Chambray Dress! This dress is so easy transition into different occasions just by changing up the shoes. Add some sandals for an everyday look, simple flats to create a work-friendly look or pair with the “Wright ” booties for a flirty yet sweet night look.


For the Classic: New York City/Audrey Hepburn/Fashion Blogger is the vibe we are envisioning for the classic girl’s spin on leopard print! For this look we have paired a  button down, under the our ombre leopard sweater, with a fun quilted vegan leather black skirt (add some tights when it gets a little chilly) and the “Richard” heels… vision ACHIEVED! Audrey would be jealous.


For the Wanderlust Soul: Being at one with nature should make our boho style queens feel at home with this fall essential. For y’all we suggest a high-neck leopard print tank, with some high-waisted relaxed fit/boyfriend jeans. To accessorize add a midi-length grey toned sweater and the “Xenia By Not Rated” sandals in taupe.


Here are some current styles that are must haves to create these looks! >> Also be on the look out for new items to come!


Brand Spotlight: Billabong Update

We love Billabong so much we knew we needed to get more! Here’s a peak at some of our new Billabong items!

Our “Sweet Sands Dress” embodies living in the moment, and dressing accordingly. Gypsy lines and an eclectic print make for a go everywhere dress. Throw it on and go where the wind takes you. The “Days Off Pullover” keeps it coastal. Keeps it cozy. For your days off, this classic sweatshirt is always on point. The “Seaside Ryder Stripe Sweater” gives you a ride on, ride on feeling. Dream of empty Baja breaks in this cozy seaside stripe. Poncho-inspired lines meet a cush knit.